Chalk Creative
Activation and stand concept development · Stand build
Colour, movement and participation at Wimpy’s Johannesburg Pride activation.
Pride · Live event · Social-first film
Activation and stand concept development · Stand build
Filming and production · Social-media trend ideas
The Johannesburg collection follows Wimpy’s presence across the activation setup, Pride walk and participant-led content. It combines the physical event environment with the voices and energy of the people there.
We worked within the live event to capture the setup, movement and spontaneous interactions. Interviews and a finish-the-lyrics format bring an additional social-first layer to the coverage.
Four films cover the setup, walk, interviews and a playful audience-participation format.
Press play to explore the activation. Each film plays here on the page.
Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.
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