Chalk Creative
Activation and stand concept development · Stand build
Match-day energy, playful participation and a Cadbury Dairy Milk experience captured on film.
Sport · Brand experience · Social content
Activation and stand concept development · Stand build
Filming and production · Social-media trend ideas
The SA20 activation brought Cadbury into a live sporting environment. The supplied films follow the experience from the branded space to the prize machine, spin-and-win activity and interview moments.
We filmed both the setting and the interactions that gave it personality: wide views to establish the activation, closer coverage of the participation mechanics, and presenter-led moments to carry the story.
Four films show different sides of the same activation, pairing a recap with focused stories about the activities and people.
Press play to explore the activation. Each film plays here on the page.
Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.
Bring us into your next brand experience for filming, production and social-first content.
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