Chalk Creative
Activation and stand concept development · Stand build
From the court to the stage and red carpet: a multi-part basketball activation story.
Sport · Live experience · Film & production
Activation and stand concept development · Stand build
Filming and production · Social-media trend ideas
The supplied collection spans a basketball court, stage and red-carpet environment. Together, these spaces provide different ways for the audience to encounter the event.
We followed the movement between these environments, capturing the physical activations, presenter moments and event energy. Short films give each area its own story, while the recap brings the broader experience together.
This selection brings together a recap, court coverage, a promotional film, stage coverage and a red-carpet film.
Press play to explore the activation. Each film plays here on the page.
Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.
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