Film & production · Chalk Creative × Suffix Library

Cadbury Dairy Milk × SA20

Match-day energy, playful participation and a Cadbury Dairy Milk experience captured on film.

Sport · Brand experience · Social content

Chalk Creative

Activation and stand concept development · Stand build

Suffix Library

Filming and production · Social-media trend ideas

The activation

The SA20 activation brought Cadbury into a live sporting environment. The supplied films follow the experience from the branded space to the prize machine, spin-and-win activity and interview moments.

Our approach

We filmed both the setting and the interactions that gave it personality: wide views to establish the activation, closer coverage of the participation mechanics, and presenter-led moments to carry the story.

The work

Four films show different sides of the same activation, pairing a recap with focused stories about the activities and people.

In motion

Watch the films

Press play to explore the activation. Each film plays here on the page.

Activation recap
Spin and win
Prize machine
Mr Miyagi interview

From physical experience to film

Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.

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