Chalk Creative
Activation and stand concept development · Stand build
Capturing Jacaranda FM’s colourful presence at the Betway Summer Cup.
Live event · Brand activation · Film
Activation and stand concept development · Stand build
Filming and production · Social-media trend ideas
This project documents the Jacaranda FM activation within the Betway Summer Cup event. The branded environment is the starting point; the film carries the story into the atmosphere around it.
Our coverage brings together the activation space, event details and people moving through the experience. The aim is to give viewers a feel for the day rather than show the stand in isolation.
A focused activation film connects the physical setup with the energy of the live event.
Press play to explore the activation. Each film plays here on the page.
Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.
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