Film & production · Chalk Creative × Suffix Library

Joburg Day — 947 & Cadbury

Two distinct brand experiences, one festival atmosphere: 947 and Cadbury at Joburg Day.

Festival · Brand activations · Social-first content

Chalk Creative

Activation and stand concept development · Stand build

Suffix Library

Filming and production · Social-media trend ideas

The activation

The Joburg Day material covers the pink 947 environment and Cadbury’s purple activation space. Both sit within the wider festival, giving the coverage room to move between branded details, visitors and the crowd.

Our approach

We captured the stands in context, moments of participation and people-led portraits, alongside short-form trend challenges. The content balances an overview of each activation with closer, more playful stories.

The work

The selected work includes two activation films, two social challenge reels and a photographic gallery showing both brand environments.

In motion

Watch the films

Press play to explore the activation. Each film plays here on the page.

947 activation
Cadbury activation
Social challenge — one
Social challenge — two

From physical experience to film

Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.

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