Chalk Creative
Activation and stand concept development · Stand build
Two distinct brand experiences, one festival atmosphere: 947 and Cadbury at Joburg Day.
Festival · Brand activations · Social-first content
Activation and stand concept development · Stand build
Filming and production · Social-media trend ideas
The Joburg Day material covers the pink 947 environment and Cadbury’s purple activation space. Both sit within the wider festival, giving the coverage room to move between branded details, visitors and the crowd.
We captured the stands in context, moments of participation and people-led portraits, alongside short-form trend challenges. The content balances an overview of each activation with closer, more playful stories.
The selected work includes two activation films, two social challenge reels and a photographic gallery showing both brand environments.
Press play to explore the activation. Each film plays here on the page.












Chalk Creative developed the activation and stand concepts and built the stands. Suffix Library’s role was filming, production and social-media trend ideas—capturing the experience and helping tell its story on screen.
Bring us into your next brand experience for filming, production and social-first content.